This week's topic is about QR codes. QR code is short for Quick
Response Code, and is used to store data using four standardized encoding
modes: numeric, alphanumeric, byte, and kanji. It can be used to track
products, identify items, track time, manage documents, and advertise. Many
mobile devices now have applications that read QR codes, making QR codes
increasingly popular for advertising use. QR codes can store URLs, making it
widespread in businesses that want to give details about themselves, give
coupons, or share any other types of information.
Here is a video that shows an example of how QR codes can be used
on business cards:
For my blog, I have created my own QR code, which is
displayed below:
The easiest way to make QR codes is to go to online site
such one of the following listed below:
You can also use Adobe InDesign to easily create a QR code.
In InDesign, from the menu, select Object > Generate QR Code. You can have
the QR code store URLs, text, text messages, emails, or business cards. You can
then choose a color and frame for your QR code and QR code will be ready to
use. You can print QR codes on your emails, posters, flyers, or business cards
to promote your business and bring your marketing into the 21st
century.
Sources:
Lyne, Marc. "What Is A QR Code And
Why Do You Need One?" Search Engine Land. N.p., 15 Oct. 2009. Web. 26 Mar. 2014.
<http://searchengineland.com/what-is-a-qr-code-and-why-do-you-need-one-27588>.
"Generate QR Codes | CC." InDesign Help.
Adobe, n.d. Web. 26 Mar. 2014.
<http://helpx.adobe.com/indesign/using/generate-qr-code.html>.

